About Us
I Started This for My Daughters. I Needed It for Myself.
When my daughters were teenagers, their periods were unbearable.
Heavy, painful, and relentless - the kind that kept them home from school, curled up with a heating pad, apologizing for their own bodies. Their doctor offered birth control as the solution.
I didn't dismiss that option. But I also wasn't ready to accept it as the only one.
My Ammamma - where the kitchen-first philosophy began.
I grew up in a household where the kitchen came before the pharmacy.
My grandmother, my Ammamma, rooted in India and in Ayurvedic tradition. She never reached for a pill when something was off. She reached for food. Specific seeds, spices, and whole ingredients at specific times. Not as superstition. As logic. Knowledge passed down through generations of women who understood that the body knows how to heal - if you give it what it needs.
So when my daughters were struggling, that's where I looked first. Not in spite of science. Alongside it.
I spent months at the intersection of Ayurvedic wisdom and modern nutritional research.
I learned about flax lignans and how they support estrogen metabolism. About magnesium and zinc and their direct role in mood, sleep, and cycle regulation. About how certain whole foods, eaten consistently, in the right combinations, can speak to a woman's hormonal system in ways that isolated supplements sometimes can't.
I developed a formula. And I made it into something my daughters would actually look forward to eating every single day. Something that tasted like the treat they deserved, not a punishment for having a body.
It worked.
But then something unexpected happened.
I started taking it too.
At the time, I was quietly going through perimenopause - exhausted in a way that sleep couldn't fix, emotionally unsteady, waking up at 3am drenched in sweat, wondering why no one warned me this stage was coming. Why no one seemed to talk about this in-between place. Why women were just expected to push through it in silence.
Within weeks of taking the same formula I made for my daughters, I felt different. More even. More grounded. More like myself.
That's when Neeshi became something bigger.
I realized there are millions of women sitting at both ends of this story.
Daughters with periods that sideline them. Mothers moving through perimenopause quietly. And almost none of them had been told that food could be part of the answer.
Neeshi is for all of them.
It's for the woman who's been handed prescriptions but never asked about her nutrition. For the woman who grew up with her grandmother's remedies and always suspected they made sense, but needed the science to back it up. For the woman who looks nothing like the models on most wellness brands and has quietly wondered whether any of this was ever really made for her.
It was. It is.
- Gita, Founder of Neeshi
Neeshi means positivity, independence, and self-confidence - without letting your hormones hold you back. One tablespoon. Every day. For all of us.